For a few years now, fashion has decided to go green. Following the various scandals in fast fashion and the luxury world , the industry has taken measures and explored new alternatives. However, many brands have fallen into greenwashing . Today, fashion is struggling to reinvent itself... Overproduction continues and the working conditions of employees are far from being at their best.
Fortunately, behind this dark and terrifying cloud, there is a fashion horizon full of hope. Independent brands , circular fashion and second-hand are revolutionizing the way we think about clothing. The emergence of small businesses has made it possible to create real communities based on trust and slow fashion . Production circuits are slowing down to make way for quality. There is nothing better than waiting for a garment to cherish it for a long time!
At REASYKL , commitment has always been at the heart of the creative process. Hype brands while respecting the planet, a crazy but innovative bet! Here, each garment will have a second life.
REASYKL and its favorite brands
REASYKL is above all a family story.
The two Nougué sisters , Caroline and Marie, wanted to create the wardrobe of their dreams. Antik Batik , La Veste , Isabel Marant ... We find a plethora of brands at the top of the trend. Brands with strong DNA and exceptional quality. At the opposite end of the spectrum from fast fashion, REASYKL takes the time necessary to find the nuggets that will make up our wardrobe.
Moreover, these labels are very popular and victims of their success. It is often difficult to find the piece you want at the right time. Take La Veste for example, the Spanish brand by Blanca Miró . Schoolgirl shirts sell like hotcakes! It is almost impossible to get them on the e-shop. Thanks to REASYKL, we can find old models at affordable prices.
This way, you can buy old collections and benefit from original pieces.
An innovative way of thinking about second-hand goods
It is difficult to make a place for yourself in green fashion knowing the infinite choice of the moment. Second-hand is booming and many platforms offer this alternative.
In addition, the word thrift store can often scare us. Bins filled to the brim, rather strange smells and the anxiety of searching through them to find nothing... Prejudices die hard!
However, second-hand is a real asset for fashionistas: originality, lower prices and above all a certain attachment to the garment ... Giving a second life to a piece causes an indescribable feeling. The garment belongs only to us and that is priceless! In a society where everyone risks looking the same with permanent micro trends , second-hand stands out!
Consume better while remaining trendy
Behind REASYKL lies the desire to rethink consumption. Fashion being the second largest polluter in the world , creators as well as consumers must change their habits.
Caroline and Marie carefully and happily choose the clothes that will dress you in the future. For them, "second hand is the norm of tomorrow". However, this is not a reason to sacrifice your style. On the contrary, the old combines perfectly with the modern to give sublime looks.
Plus, no nasty surprises when you receive your package! No stains here, no holes there. REASYKL is available to its community and answers all your questions. Instagram lives are done and the Nougué sisters know all their pieces by heart . They advise you and passionately build the wardrobe of tomorrow!
So, are you tempted by REASYKL for this new year?
Ninon L'HOSTIS