In a context where the textile industry is responsible for more than 8% of the individual carbon footprint, consuming better is no longer an option but a necessity!
The hotel HO Y , committed to an environmentally friendly lifestyle, now welcomes REASYKL in a corner dedicated to second-hand pieces, offering an elegant and sustainable alternative to traditional fashion.
The fashion sector is growing rapidly: we now buy 1.5 times more clothes than we did 15 years ago, while keeping them for half as long. This frenetic pace of consumption, coupled with the problem of unsold items, has alarming ecological consequences. In response, the Anti-Waste for a Circular Economy (AGEC) law, in force in France since January 2022, now requires companies to prioritize the reuse, repurposing and recycling of their unsold items. A major step forward, but still insufficient to stem the damage caused by this industry.
It is in this context that REASYKL, a pioneering brand in circular fashion, stands out with its innovative concept. Based on the idea of giving a second life to clothes, it offers a refined selection of second-hand pieces from unsold items in multi-brand stores. Each garment, carefully chosen for its quality and timelessness, embodies an ethical and accessible approach.
At HOY, everything is designed to refocus the visitor on the essentials: from rooms without televisions favoring dance bars for an active approach, to yoga and energy treatment spaces: everything is designed for a more sustainable lifestyle. At REASYKL, everything is designed to consume better!
It is therefore natural that Charlotte Gomez, founder of HOY and Caroline and Marie Nougué established this partnership, symbol of a meeting between two visions aligned on common values.
In this dedicated corner, visitors can discover ethical, responsible and stylish fashion, in line with current environmental issues. An invitation to rethink the way we consume and adopt a conscious wardrobe.
A Selection Designed for Style and Comfort
Choosing a garment is not simply about matching the current trend... choosing a garment is above all an encounter between style, quality and feeling. At HOY, each piece of the REASYKL collection has been carefully selected for its timeless lines, neutral tones and its ability to adapt to all occasions.
Charlotte, founder of HOY, also pointed out: "This is a selection that I would wear every day". From chic essentials to iconic strong pieces, each garment pays attention to detail that makes it a must-have.
Offering the Experience of Accessible Luxury
REASYKL advocates an approach where second-hand fashion becomes a real alternative to new, without compromise. The goal is clear: to offer an experience that meets modern expectations, with carefully selected collections, elegantly presented, and pieces that meet the needs of a contemporary wardrobe.
The corner installed at HOY perfectly illustrates this vision. We discover timeless dresses, jackets ideal for a meeting or a sophisticated dinner, as well as discreet but refined accessories to complete a look with simplicity and style.
When Hospitality and Fashion Intersect
HOY is not a hotel like the others: with its wellness approach, its refined rooms, and its spaces dedicated to yoga and relaxation, it embodies a modern and sophisticated lifestyle. Adding a REASYKL space to this universe was an obvious choice. Second-hand clothing finds a natural resonance here: an iconic style, a neat presentation, and an inspiring shopping experience.
Your Dressing Room, Redesigned
If you've never explored the REASYKL universe, this corner at HOY is the perfect place to start. But the experience doesn't stop there: this brand's commitment is to help you create a thoughtful wardrobe that prioritizes style over trends. Also discover the REASYKL team's advice on how to best organize your 100% second-hand capsule wardrobe or let yourself be inspired by the many pieces available online .
The Luxury of Second-Hand Fashion
The collaboration between HOY and REASYKL reaffirms one essential thing: second-hand fashion can be as desirable as new. Come and discover this unique collection and let yourself be seduced by pieces that embody style, quality and a certain idea of accessible luxury.
We invite you to visit HOY or our website to experience REASYKL .